Executive Summary

At the 2017 William Blair & Company Growth Stock Conference in Chicago, Stuart Haselden, COO and CFO of Lululemon Athletica, outlined the company’s plan to reach revenues of $4 billion by 2020, doubling both revenues and earnings. The key growth drivers for reaching this goal include:

• Growing the men’s business from 18% of revenue in 2017 to 25% of revenue in 2020.
• Expanding selected super-productive stores, including 15 such stores in 2017, by adding 50% incremental square footage, with an emphasis on adding more men’s departments.
• Using technology to innovate in product categories, particularly in the men’s business.
• Overhauling the company’s digital strategy with a goal of reaching 25% e-commerce penetration by 2020.
• Opening15 new stores in Asia.