Reasons to Read

Every year, football fans across the country organize at-home watch parties, head out to bars and restaurants or visit friends for the grand finale of the football season: The Superbowl. This year’s, the 54th, will see record consumer spend, up some 9% from last year.

• The majority will watch the game at their own party or someone else’s.
• Millions will also head to bars and restaurants to watch.
• The National Chicken Council estimates fans will consume 1.4 billion chicken wings, up by 27 million over last year.