9 minutes

Six Ways Brands and Retailers Can Leverage Esports

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Echo Gong, Senior Analyst
Deep Dive

What's Inside

Competitive video gaming—known as esports—has become a global mass phenomenon. In this report, we look at the growing popularity of esports and observe six opportunities the sector presents to brands and retailers to expand the scope of their marketing campaigns and engage with the growing community of esports gamers.

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