Insight ReportShoppable Video: A Key Marketing Channel to Engage with Online Shoppers Coresight Research January 23, 2018 Executive SummaryShoppable video and online video marketing are becoming key marketing tools for brands, fueled by the fast growth of online video traffic. In this report: We show how online video is a convenient and effective way for brands to communicate with customers, and how online video is expected to become the main way users browse the Internet. We describe how companies are taking advantage of the growth of online video by investing in online video marketing. We feature takeaways from our interview with Karoline Gross, Founder and CEO of interactive video technology startup Smartzer. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 19: Store Closures Down 25% Year Over YearAmazon Prime Day India 2025: Wrap-Up—Biggest-Ever Prime Day Spurs Tier 2 and Tier 3 Markets’ Growth and Premium BuysWeekly US Store Openings and Closures Tracker 2025, Week 41: Rite Aid Shuts Up Shop; Amazon Fresh Closes StoresWeekly US Store Openings and Closures Tracker 2025, Week 31: Trader Joe’s Continues Store Expansion