What's Inside

Brands and retailers must recognize value exchange as a key component when they deliver personalized marketing efforts to consumers.

We discuss the difference in perceptions between consumers and retailers on retail personalization and data privacy. This report also looks at areas such as loyalty programs and consumers’ willingness to share their personal data.

Powering our insights is the analysis of findings from three Coresight Research surveys—two sent to consumers, and one to brands and retailers, in the US and the UK.

This free report is sponsored by Sailthru, a cross-channel marketing automation solution provider.

Click here to read more Innovator Research from Coresight Research.

Contents (Click to navigate)

Introduction

Retail Personalization in 2022: Coresight Research x Sailthru Analysis

Sailthru

What We Think

Methodology