Insight Report 9 minutes PremiumQUICK TAKE: Telefónica’s Digital Transformation— Lessons for Non-Digitally Native Retailers Coresight Research July 23, 2017 Executive SummaryThis report gives an overview of the digital transformation of Telefónica, the Spanish multinational broadband and telecommunications service provider. It offers a case study of digitalization for non-digitally native retailers, which are facing similar competitive pressures. Internal inefficiencies and the growing number of new entrants providing new, digital services triggered the digital transformation at Telefónica. A business-led, end-to-end digital transformation, implemented and measured through standardized stages and supported by a revamp of the company’s IT capabilities was central in the digitalization process at Telefónica. Non-digitally native retailers can learn from Telefónica’s digital transformation the need to deliver a thorough business-led digital transformation that involves all part of the business. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 3Q24, Week 2: Sales Decline at Carter’s, Estée Lauder and HerbalifeEarnings Insights 2Q24, Week 4: Alibaba, JD.com and Walmart Report Positive Sales GrowthUS Grocery Retailing—Exploring Growth, Inflation, Competition, Trends and Strategies: Highlights from the Market NavigatorE-Commerce Merchandising: Using CGI and AI To Increase Conversion and Boost Your Bottom Line
