Executive Summary
The Primark Product Offer
Primark is focused on semi-disposable fashion at ultralow prices. Its product offer spans:
- Fashion, casual wear, and basics
- Formalwear (suits, shirts, ties)
- Shoes
- Accessories(handbags are prominent)
- Housewares(soft furnishings & decorative items)
- Beauty and costume jewellery
- Luggage
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