Deep DivePlaybook: Strategic Responses for Brands and Retailers to the GLP-1 Consumer Boom Madhav Pitaliya, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research February 3, 2026 Reasons to ReadDiscover how GLP-1 medications are reshaping US consumer behavior—and what leading retailers must do to respond. Read this report to discover answers to these and other questions: How are GLP-1 users changing what—and how—they buy across grocery, wellness and apparel categories? Why are private-label brands uniquely positioned to capture growth from GLP-1 consumer behavior shifts? What sizing, inventory and service strategies should apparel retailers adopt as body-size volatility rises? How can pharmacies evolve from transactional hubs to loyalty-driving wellness centers for GLP-1 users? In what ways can retailers reinvent in-store foodservice to meet demand for protein-rich, portion-controlled meals? Companies mentioned in this report include: Amazon, ASOS, Conagra Brands, CVS Caremark, Danone, Eli Lilly, Destination XL Group, Gap Inc./Old Navy, Kroger, Marks & Spencer, Nestlé, Novo Nordisk, PepsiCo, Reformation, Target and Walmart. Data in this report include: GLP-1 market size and growth projections; grocery basket value and item changes among GLP-1 users; consumer lifestyle and dietary shifts; apparel size transitions and preferred services; pharmacy support preferences; and evolving foodservice consumption patterns. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: Analyst Corner: How Is AI Shaping MarTech?—Transforming Your Strategy via Agentic AI, with Manik BhatiaSector Focus: Home and Home-Improvement Shopping—Data GraphicAnalyst Corner: Understand Who Shops Where in US Retail, with John MercerPositive Sentiment Trend Comes to an End; Kohl’s Leads in Department Store Shopping: US Consumer Survey Insights
