Playbook: Retail’s Alternative Revenue Models—Monetizing Media, Data and Infrastructure
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Playbook: Retail’s Alternative Revenue Models—Monetizing Media, Data and Infrastructure

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Primary Analyst:
John Harmon, CFA, Managing Director of Technology Research
Contributors
Primary Analyst:
John Harmon, CFA, Managing Director of Technology Research
Deep Dive

Reasons to Read

Uncover how retailers can unlock alternative revenue streams to drive profitability, resilience, and growth in a competitive market.

Read this report to discover answers to these and other questions:

  • How can retailers determine the most impactful areas for monetization?
  • What technology and vendor strategies ensure the success of new revenue sources?
  • Why is it essential to shift from a project mentality to an operational one in managing new revenue ventures?
  • How can diversifying revenue streams help increase resilience and growth for retailers?
  • What ethical considerations should retailers prioritize when monetizing data and other assets?

Companies mentioned in this report include: Amazon, Walmart, Kroger, Target, Home Depot, Instacart, Albertsons, Macy’s, Best Buy, Kohl’s, Ocado Group, and more.

Data in this report include: Alternative revenue strategies for retail media networks, data sales/licensing, retail-as-a-service, and third-party marketplaces; Potential revenue gains and selected retailers employing these strategies; Insights into revenue contributions from memberships and credit card revenues.

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