What's Inside

Product information management (PIM) is the process of gathering, operationalizing and managing a company’s product data. The next generation of PIM, product experience management (PXM) provides rich, relevant and contextualized product content to delight consumers and drive loyalty. 

Leveraging proprietary survey findings, we discuss the importance of PIM for improving the customer experience, current challenges faced by brands and retailers, and future technology-powered opportunities to drive PIM and business success. 

This Custom Report is sponsored by product experience management (PXM) solution provider Digital Wave Technology. 

Data in this report, based on proprietary survey findings, are:

• Impacts on business metrics from using PIM
• PIM capabilities and challenges 
• Business metrics that have seen positive results since partnering with a third-party PIM solution
• Factors that influence companies’ choice of third-party solution provider
• Benefits of AI to companies’ PIM processes

Companies mentioned in this report include: Tapestry

Other relevant research:

• Innovator Intelligence: Product Information Management—Creating a Single Source of Truth in Omnichannel Retail
• More Innovator Research from Coresight Research.

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