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Macy’s MOM 3.0

Macy’s MOM 3.0

Executive Summary

  • Macy’s recently announced a major restructuring that brings it one step close to a true omnichannel business model
  • The retailer is making a more aggressive commitment to its MOM strategy –My Macy’s localization, Omnichannel integration and Magic Selling customer engagement
  • One unified merchandising and marketing organization will support Macy’s entire business (versus today’s existing model of separate operations for store and online assortments)
  • Plans call for redeploying a total of 2,200 associates, closing 14 stores and opening two new stores (in addition to the seven new stores already on deck)
  • Management is also exploring opportunities for a Macy’s off-price business
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