Insight Report 6 minutes PremiumMacy’s: A Timeline of Key Events Coresight Research October 16, 2019 Executive SummaryAs part of our Retailers’ Timelines series, we examine key events in Macy’s recent history. From 2017 to 2019, Macy’s undertook meaningful steps to reinvent its business. In August 2019, Macy’s began a pilot with fashion resale marketplace ThredUP in 40 Macy’s stores across the country, to boost in-store traffic. Bloomingdale’s launched an online subscription rental service for women’s clothing in September 2019, priced at $149 per month. Macy’s is expanding its Backstage off-price locations to an additional 50 stores, with 47 of these already completed as of August 2019 and the rest planned to be completed by the end of the year. Backstage locations are expected to grow further in line with high consumerinterest in value and unique offerings. Macy’s is focusing on enhancing customer experience through technology. The company now offers new beauty touch screens at Bloomingdale’s and virtual try-ons through Marxent, a 3D product-visualization platform. Macy’s is also implementing new and experiential concepts through its emerging pop-up platforms such as STORY and The Market, which rotate new products based on themes. Click here to read our full collection of Retailers’ Timelines. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Day Three at NRF 2024: Retail’s Big Show—Lessons from Macy’s, Shein, Temu and MoreNavigating Digital Transformation: Optimizing Retail Operations Amid Margin Pressure2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping DestinationMarket Navigator: US Apparel and Footwear Retailing—Executive Summary