Kroger 2018 Investor Conference: Alternative Profit Streams to Fuel Profit Growth

Executive Summary

On October 30, Kroger hosted its 2018 Investor Conference in Cincinnati, Ohio. The presentations focused on the company’s commitment to its Restock Kroger plan and highlighted the potential of alternative revenue streams. The four main themes of the conference were:

• Maintaining the Restock Kroger plan to grow the company’s operating profit to $400 million by 2020, mainly by focusing on the growth of alternative revenue streams.
• Meeting customer expectations by fostering the development of associates, implementing new technologies and following major trends.
• Continuing to grow private-label brands and strategic partnerships.
• Living the moral and ethical purpose of the company and furthering its sustainability and social efforts, including its “Zero Hunger, Zero Waste” plan.

The day featured management presentations by Rodney McMullen, Chairman and CEO; Mike Schlotman, EVP and CFO; Mike Donnelly, EVP and COO; Yael Cosset, Group VP and Chief Digital Officer; Mary Ellen Adcock, Group VP, Retail Operations; Tim Massa, Group VP, Human Resources and Labor Relations; Jessica Adelman, Group VP, Corporate Affairs; and Stuart Aitken, Group VP.