InfographicKey Festivals and Holidays for Promotional Campaigns in China in 2026: Calendar Ristha Dsa, Data Manager December 24, 2025 Reasons to ReadDiscover how China’s 2026 retail calendar aligns cultural tradition with modern shopping festivals to maximize promotional impact. Read this report to discover answers to these and other questions: Which traditional festivals and public holidays in 2026 will drive the biggest retail and promotional opportunities in China? How do major e-commerce shopping festivals—from Chinese New Year to Singles’ Day—shape consumer spending patterns throughout the year? Which holidays present the strongest opportunities for specific retail sectors such as apparel, beauty, home, gifting, and electronics? How can brands time promotions around travel peaks, family-oriented festivals, and romance-led shopping moments? Where do Western-origin events like Black Friday and Christmas fit into China’s evolving consumer calendar? Companies mentioned in this report include: Alibaba (Tmall, Taobao), JD.com, Suning.com, Amazon. Data in this report include: Annual calendar mapping of Chinese festivals and holidays; timing and duration of major online shopping festivals; sector-specific promotional opportunities by holiday; seasonal consumer behavior patterns tied to travel, gifting, and family occasions. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Insights from China’s National Day Golden Week 2025: Resilience and Evolution in Consumer DemandThe CORE Framework for Artificial Intelligence in RetailRetail-Tech Landscape: Retail MediaInflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy?
