Innovator Profile 5 minutes PremiumInnovator Profile: SegmentStream Solves the Conversion Attribution Challenge for Marketers Manik Bhatia, Head of Custom Research Sector Lead: John Harmon, CFA, Associate Director of Technology Research April 27, 2023 What's InsideCoresight Research is a research partner of Shoptalk Europe 2023. On May 9, 2023, Deborah Weinswig, CEO and Founder of Coresight Research, will emcee and feature on the judging panel of the event’s Startup Pitch competition. In advance of the Startup Pitch, we are profiling the participating innovators. In this report, we present SegmentStream, a conversion modeling platform that helps brand advertisers solve the attribution challenge and understand how ads are performing across different digital channels. This report forms part of our Innovator Profile series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain. Other relevant research: Don’t miss all our coverage of Shoptalk Europe 2023, including more Innovator Profiles plus previews, daily insights and a wrap-up of the event. More Innovator Research from Coresight Research All Coresight Research coverage of digital commerce and retail technology Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week: Shopping Festivals and Holiday RetailEarnings Insights 1Q24, Week 6: Hearing from Burlington Stores, Dollar General, Foot Locker, Kohl’s and MoreUS Consumer Tracker: Fewer Consumers Trade Down To Combat InflationWeekly US and UK Store Openings and Closures Tracker 2024, Week 49: UK Closures Down 30% Year Over Year
