Insight Report PremiumInnovator Matrix: MarTech Abhinav Tagore, Analyst Sector Lead: Steven Winnick, Vice President—Innovator Services September 9, 2025 Reasons to ReadDiscover which private companies are transforming retail marketing—and how AI is reshaping MarTech strategies. Read this report to discover answers to these and other questions: Which companies are categorized as Challengers, Emerging Players, Disruptors, and Future Leaders in the retail MarTech space? What market forces are driving the complexity and urgency around MarTech adoption for retailers today? Why are flexible, AI-powered platforms key to solving fragmentation in retail marketing stacks? How does each featured company’s innovation and market potential position them for long-term success? What metrics define innovation and market power in the Coresight Research Innovator Matrix? This Innovator Matrix is a counterpart to our recent Retail-Tech Landscape: MarTech, which presents a segmented longlist of innovators in this space. Companies mentioned in this report include: Amperity, Bloomreach, Bluecore, CleverTap, Insider, Iterable, MoEngage, Optimove, Skai and Smartly. Data in this report include: Global retail MarTech market size forecasts; Coresight Research’s MarTech Innovator Matrix quadrant; descriptions of company-level product innovation and market positioning. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for