Insight Report 5 minutes PremiumICSC Retail Innovation Forum: The New Role of the Physical Store in Digital-First Retail Coresight Research October 2, 2018 Executive SummaryThe Coresight Research team attended the Retail Innovation Forum in Amsterdam on September 26 and 27. The event was organized by the International Council of Shopping Centers (ICSC). Here, we feature the main takeaways from the talks held over the two days of the conference. Technology will play a key role in physical stores, where retailers will use computer vision and artificial intelligence (AI) to assist human employees in providing an enhanced shopping experience. Digitalization has changed the way consumers shop. Because the physical store is now just one of the channels available to shoppers, it must become both functional and experiential, a place to get personal advice and try products firsthand. Personalization is key to reaching today’s digital-first shoppers. The interaction between retailer and consumer needs to be based on the shopper’s preferences and it must be adapted to the environment—time and place—in which the shopper interaction occurs. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail 2025: 10 Trends in Retail TechnologyAmazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—Amazon Converts Browsers into BuyersDick’s Sporting Goods To Acquire Foot Locker: Analyzing Store Overlap, Shopper Penetration and Strategic ReachAnalyst Corner: What’s Happening in Beauty Retail?—Analyzing Mixed Performance and Success Strategies with Madhav Pitaliya