2 minutesFree ReportHoliday Bites: US Retail Traffic in November 2020: Year-over-Year % Change Coresight Research December 10, 2020 What's InsideOur Holiday Bites series features bitesize information on the shape and scale of consumer demand, retail sales and category performance in the 2020 holiday season. Click here to see more Holiday Bites as well as our in-depth research reports on US holiday retail. Brick-and-mortar retail continues to see severely reduced shopper visits amid the pandemic. Although we saw an improving traffic trend over the first three weeks of November, we saw a deeper decline of 41.3% in the fourth week, which included Black Friday weekend. The deep decline was in the context of sustained high levels of Covid-19 infection and hospitalizations, suggested restrictions on holiday travel and further potential restrictions in some states. Home retailers consistently saw less severe declines in traffic through the month than apparel, footwear and jewelry retailers. We are on course for a digital December as physical store traffic remains deeply negative and online demand is highly elevated. We expect digital sales across nonfood retail to rise in the low-30s-percent range, totaling $220 billion, or 27.6% of all nonfood retail sales, in the holiday quarter. We continue to expect an approximate one-third (33.5%) rise in total holiday-quarter online retail sales. This document was generated for Other research you may be interested in: Rising Above the Competition: Playbook for Emerging Brands To Succeed in a Crowded MarketUS Consumer Tracker Extra: The Impact of Debt and Financial Security on Shopping HabitsHoliday 2024: Early US Retail OutlookMetaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE
