Holiday Bites: US Consumers’ Holiday Spending Expectations—Survey Update Coresight Research December 24, 2020 Reasons to ReadOur Holiday Bites series features bitesize information on the shape and scale of consumer demand, retail sales and category performance in the 2020 holiday season. Click here to see more Holiday Bites as well as our in-depth research reports on US holiday retail. Click the image to read more about the topic. A substantial proportion of US consumers expect their total, final holiday spending to be lower than last year. However, some 48% expect their total holiday spending to be less than last year, down five percentage points from 53% last month, due to fewer consumers planning to spend a lot less. Encouragingly, some 15% expect to spend more for the holiday season than last year, up seven percentage points from last month—the highest level we have seen in our weekly surveys since we started asking this question in July. This document was generated for Other research you may be interested in: NRF 2026: Retail’s Big Show—Day 2—Retail Running on AI, Plus The Growing Value of Private Label and Creator ContentHoliday Bites—Prime Big Deal Days, Walmart Deals, Target Circle Week and Kohl’s Cyber Deals: Consumer Participation—Data GraphicThree Data Points We’re Watching This Week, Week 3: Retailer FocusWeekly UK Store Openings and Closures Tracker 2025, Week 22: Marks & Spencer Announces Additional Store Openings