Reasons to Read

We dive into trending, retail-related posts we have seen during the 2025 holiday season (defined by Coresight Research as October–December), offering insights into the creative strategies employed by brands and retailers via these posts.

Uncover the most effective social commerce strategies reshaping holiday retail in 2025.

Read this report to discover answers to these and other questions:

• How are retailers using influencer-led social commerce to boost trust, engagement and sales across platforms like TikTok, Instagram and YouTube?
• In what ways are brands harnessing TV shows and movie-inspired hype to drive urgency, cultural relevance and consumer excitement this holiday season?
• What interactive campaign strategies are most effective at fueling consumer participation, generating user-generated content and enhancing brand loyalty?
• How are quirky holiday assortments and limited-time releases turning social media buzz into immediate conversions and store visits?

Companies mentioned in this report include: Columbia Sportswear, Crocs, Facebook, Instagram, Kohl’s, Levi Strauss & Co., Macy’s, Old Navy, Target, TikTok, Ulta Beauty, Youtube and Walmart

Data in this report include: Consumer expectations for finding gift ideas; attitudes toward using social media in holiday shopping; social platforms used for recent product purchases.

Other relevant research: 

• Holiday 2025: US Consumer Survey and Retail Outlook—From Social to Smart: AI Becomes the New Driver of Holiday Discovery and Value
• All our coverage of US holiday retail, including our Holiday Bites series of infographics