Deep DiveHoliday 2025: Black Friday Preview—Value, AI and Extended Promotions To Drive Sales This Year Aditya Kaushik, Analyst November 25, 2025 Reasons to ReadAs part of our coverage of the 2025 holiday season, Coresight Research examines the potential of Black Friday this year (November 28), including proprietary survey data on consumers’ shopping intentions and major retailers’ Black Friday plans and promotions. Read this report to discover answers to these and other questions: How are inflation and economic uncertainty shaping consumer shopping behavior ahead of Black Friday 2025? What does Coresight Research’s proprietary consumer survey data reveal about demand and shopping channel preferences this Black Friday? How are major retailers adjusting their Black Friday strategies—including timing, promotions and AI tools—to drive traffic and sales? What are the broader retail and macroeconomic implications for Black Friday within the Holiday 2025 season? Companies mentioned in this report include: ACME, Albertsons Companies, Amazon, Bass Pro Shops, Best Buy, Big Lots, Cabela’s, Costco Wholesale, CVS Health, Dollar General, Family Dollar, Food Lion, The Home Depot, JCPenney, Kohl’s, Kroger, Macy’s, Old Navy, Stop & Shop, Target, VF Corporation and Walmart. Data in this report include: US consumer survey insights on Black Friday shopping intentions and behaviors; product category breakdowns for in-store and online shopping; retailer-specific Black Friday promotional strategies and AI initiatives. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav PitaliyaWeekly UK Store Openings and Closures Tracker 2025, Week 40: Claire’s UK Bought Out of BankruptcyAI in Retail: What’s Now and What’s Next—Premium Subscriber Call, November 2025Weekly US and UK Store Openings and Closures Tracker 2025, Week 11: US Store Openings Gain Momentum—Updates from BJ’s, Dick’s, Macy’s and More
