Insight ReportHoliday 2019: Global Holiday Cities—Shanghai Coresight Research December 26, 2019 Reasons to ReadIn a country in which Christmas is not a traditional holiday, merchants have grabbed the opportunity to launch holiday-themed marketing campaigns. These are some of the strategies we’ve seen this season: Pop-up stores featuring iconic images and themed installations that can serve as photo backdrops Innovative lighting installations Promotions such as mystery gift machines for loyalty club members Innovative technology such as a 3D avatar creation game Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Unlocking Success: The Pathway to Profitability for US Brands and RetailersWeekly US Store Openings and Closures Tracker 2025, Week 35: Netflix Heads to the Mall as Claire’s Shutters Nearly 300 StoresHome and Home-Improvement Shopping in Focus; Financial Sentiment Turns Negative: US Consumer Survey InsightsConsumer Sentiment Largely Holds Steady in December After November Highs: China Consumer Survey Insights