7 minutes

Holiday 2019: Black Friday—Calendar Shift Prompts US Retailers To Pull Deals Forward

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Marie Driscoll, CFA, Managing Director of Beauty and Luxury
Sunny Zheng, Analyst
Insight Report

What's Inside

In our preview of Black Friday 2019, We consider the impact of the short holiday calendar in 2019 for both retailers and consumers, as well as detailing key insights on the following topics:

  • Black Friday promotions at selected retailers, including Amazon, Kohl’s, Target and Walmart
  • Consumers’ preference for when to shop for holiday gifts
  • Online revenue forecasts for Thanksgiving, Black Friday and Cyber Monday in the US
  • The impact of tariffs and trade uncertainty on US retailers

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.

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