What's Inside
Anta and Li-Ning are the two largest sportswear brand owners in China. In this Head-to-Head report, we compare the two companies by:
- Revenue
- Brand positioning
- Sales channels
- Key strategies
Read our previous report in the Head-to-Head series, Head-to-Head in the Global Beauty Market: Estée Lauder vs. L’Oréal.
Contents (Click to navigate)
Anta vs. Li-Ning: Coresight Research Analysis
Brand Portfolios: Core Brands Have Different Market Focuses
Revenue: Anta Has Outpaced Li-Ning in Revenue Growth
E-Commerce Revenues: Both Companies Have Mature E-Commerce Businesses
Revenue by Category: Both Companies Weighted Toward Apparel
Sales Channels: Li-Ning Has Higher Exposure to Wholesale Channels
Key Strategies: Both Companies Aim To Expand Product Categories
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