Head-to-Head in Beauty: Sephora vs. Ulta

What's Inside

As part of Coresight Research’s Head-to-Head series, we compare Sephora and Ulta, the leading beauty retailers in the US. In this report, we provide insights into the two companies’ sales performance and e-commerce penetration rates as well as their evolving store portfolios, merchandise offerings, and diversity and inclusion initiatives.

Click here to read the previous report in this series, Head-to-Head in E-Commerce: Kohl’s vs. Macy’s.

Contents

What’s the Story?

Sephora vs. Ulta: A Deep Dive

Overview

1. Sales Performance

2. Store Portfolio

Retail Partnerships

3. Product Offerings

4. E-Commerce and Digital Innovation

5. Loyalty Programs

6. Diversity and Inclusion Initiatives

What We Think