Reasons to Read

Understand how two beauty giants are reshaping the $85 billion US beauty retail market through diverging strategies and innovations.

Read this report to discover answers to these and other questions:

• Who is winning in the battle of scale vs. productivity between Ulta Beauty and Sephora?
• How do Ulta’s domestic strength and Sephora’s global reach shape their competitive positions?
• Why does Ulta dominate foot traffic while Sephora leads in sales efficiency?
• What digital innovations and omnichannel strategies are setting each brand apart?
• How do Ulta and Sephora differ in their core customer demographics and loyalty program strengths?

Companies mentioned in this report include: Amazon, Bath & Body Works, Bluemercury, E.l.f. Beauty, Glossier, Kohl’s, LVMH, Macy’s, Nordstrom, Sally Beauty, Sephora, Target, The Body Shop, Ulta Beauty, Walgreens Boots Alliance.

Data in this report include: US beauty market size and growth rates; revenue and store performance comparisons; monthly foot traffic trends; e-commerce penetration and digital engagement metrics; sales per store and per square foot; shopper demographics by age and income.