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Freeze, Flight or Fight? How Retailers Can Strategically Navigate Tariff Turmoil

Freeze, Flight or Fight? How Retailers Can Strategically Navigate Tariff Turmoil

Primary Analyst:
John Carroll, Interim Head of Advisory
Contributors
Primary Analyst:
John Carroll, Interim Head of Advisory
Other Contributors:
Anna Beller, Director of Special Projects
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Event Presentation

What's Inside

Tariff changes are creating real challenges for retailers across categories—but with the right strategy, businesses can stay ahead rather than fall behind.

Coresight Research held a webinar on April 10, 2025, focused on what to watch, what to avoid, and what to do now to protect performance in 2025 and beyond. Dive into this presentation from the event to uncover practical insights to help you make smarter decisions in a rapidly changing trade environment.

Our insights cover consumer sentiment, what retailer CEOs are saying about tariff turmoil, and what “freeze,” “flight,” and “fight” strategies in response to tariffs look like (and their respective risks).

The session was led by our Advisory Services team, who partner with retailers to navigate disruption through clear, data-backed strategies.

In the webinar, we covered:

  • Responding with intention–How thoughtful, timely actions can turn trade disruption into opportunity.
  • Understanding the impact–What new tariffs mean for retail and how they’re likely to evolve.
  • Taking action–Strategic and tactical guidance to help safeguard margins and build resilience.

Featured speakers included:

  • Max Kahn, President of Coresight Research
  • John Carroll, Interim Head of Advisory at Coresight Research
  • Anna Beller, Director of Special Projects at Coresight Research
  • Scott Curtiss, Head of Field Presales at RELEX Solutions
  • Paul Rosengard, Senior Advisor at WHP Global

Data covered in this presentation include:

  • Proprietary US consumer survey data—expectations for personal finances and the economy over the next 12 months; inflation-combating strategies; impacts of stock market volatility on spending

Related research:

Learn more about our Advisory Services here.

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