What's Inside

Facing increasing competition from e-commerce companies, physical retailers are embracing analytics more than ever before. However, there are issues in implementing a data-driven decision-making model, such as usability, capacity, labor and lack of accountability. In this report, we explore how prescriptive analytics can help retailers to address these issues and solve challenges, as well as boost revenues and increase their efficiency.

This report includes insights and discussion around the following topics:

• Current retail challenges—including reduced efficiency, noncompliance and theft and fraud
• Reasons why retailers are unable to adequately address these challenges
• The nature and benefits of prescriptive analytics—which prompts action, unlike predictive analytics
• The five core capabilities of prescriptive analytics—including shrink prediction and sentiment analysis

We also present a sector overview, which comprises a market forecast and a breakdown of market drivers.

This report is sponsored by Zebra Technologies.