Deep DiveEsports: How Brands Can Leverage Gaming To Reach Targeted Audiences Coresight Research March 24, 2020 Reasons to ReadWe discuss the opportunity that the esports industry presents for brands and retailers to extend their reach to targeted consumers, particularly in China and the US. This report covers the following content: An overview of global esports viewership, considering participation amidst the coronavirus disruption Esports games with the highest viewership Partnership opportunities with selected top games, namely League of Legends, Dota 2 and Fortnite Examples of brands that are already leveraging gaming, including luxury brand Louis Vuitton, car manufacturer Kia and sportswear brand Li Ning. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Rolling Metric Stabilizes: Weekly US Consumer Sentiment, Week 38, 2025—Infographic1Q25 Retail Inventory Insights: Lean Inventory, Tariff Mitigation, Supply Chain AdjustmentsConsumer Sentiment Stabilizes Following Trade Talks and Rate Cut: US Consumer Survey InsightsInnovator Profile: Selectika—Enhancing Online Product Discovery Through Intelligent Metadata Enrichment
