Esports: How Brands Can Leverage Gaming To Reach Targeted Audiences

What's Inside

We discuss the opportunity that the esports industry presents for brands and retailers to extend their reach to targeted consumers, particularly in China and the US.

This report covers the following content:

• An overview of global esports viewership, considering participation amidst the coronavirus disruption
• Esports games with the highest viewership
• Partnership opportunities with selected top games, namely League of Legends, Dota 2 and Fortnite
• Examples of brands that are already leveraging gaming, including luxury brand Louis Vuitton, car manufacturer Kia and sportswear brand Li Ning.