Insight ReportDiscount Decades—Introduction: Charting the Expansion of US Value Retailing Anand Kumar, Associate Director of Retail Research November 1, 2023 Reasons to ReadIn this introduction to our new, forward-looking Discount Decades series, we examine the past and promising future of discount retailing, outlining the US discounter landscape and key factors supporting the future growth of these retailers. We also discuss our proprietary survey data, which suggest positive prospects for US value retailing. Data in this research report include: Proprietary survey data on which retailers US consumers purchase food and noonfood products from US income classes, as defined by share of population and aggregate household income: 1971 and 2021 Proportion of total Federal student loan portfolio outstanding, by borrower age: 1Q 2020 to 3Q 2023 Average annual US homeownership rates 1994–2023, by age Companies mentioned in this report include: Ahold Delhaize, Albertsons, Aldi, Amazon, Costco, Dollar General, Dollar Tree/Family Dollar, Kroger, Publix, Sam’s Club, Target, Trader Joe’s, Walmart, Whole Foods Market Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Rolling Metric Picks Up After Last Week’s Dip: Weekly US Consumer Sentiment, Week 29, 2025—InfographicConsumer Sentiment Flatlines Ahead of Big Tariff Reveal; Plus, Mass Merchandisers and Wholesale Clubs in Focus: US Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 20: Asda Opens New Format; Skims Plans to Step into the UK in 2026Analyst Corner—Location, Location, Location: US Regional Shopping Trends with Aditya Kaushik
