Insight Report 11 minutes PremiumDigital Disrupts Consumer Packaged Goods Coresight Research May 13, 2019 Executive SummaryAdvances in digital technology have changed how the consumer packaged goods (CPG) industry operates. Digital technology has driven changes in production processes, distribution channels and inventory management: E-commerce has served as a growth impetus for CPG, enabling a more direct connection between brands and customers and giving brand owners greater control over the supply chain. The subscription model blends well with fast-moving consumables. Collecting data as consumers review and shop products online has allowed CPG companies to tailor marketing campaigns to drive conversion. Machine learning can optimize demand forecasting and enable better inventory management. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Beauty—Retail 2025 Sector Outlook: Product Innovation and Unified Commerce To Drive GrowthMarch 2024 Leading Indicators of US Retail Sales: Growth To Remain in Mid-Single-Digit Range Amid Rising Consumer SentimentResearch Preview: Market Navigator—US CPGRetailTech: Retail’s Green Revolution—Five Technologies Driving Sustainability