Deep Dive: IoT in Retail—Digitalizing Brick-and-Mortar Stores

Executive Summary

Internet of Things (IoT) technology has the potential to transform the way retailers operate brick-and-mortar stores. In this report, we:

• Outline the applications of IoT technology for retailers and the advantages of adopting such technology in brick-and-mortar stores.
• Illustrate how retailers including Amazon and Walmart are planning to apply IoT technology in their stores, and what IoT products two industry specialists—Catalyst and Smartrac—provide to retailers.
• Propose a series of recommendations that retailers should consider when implementing strategies to adopt IoT technology in their physical stores.