Deep Dive 20 minutes PremiumDeep Dive: Aussies, Get Ready for Amazon! Coresight Research May 18, 2017 Executive SummaryIn April 2017, Amazon announced that it will launch a full offering in Australia, although it has not yet specified a launch date. We estimate that Amazon Australia could generate total merchandise sales of around A$4 billion in 2021 and A$10 billion in 2026. In 2021, that would equate to a share of approximately 12.5% of Australian Internet sales, which could climb to 20% by 2026. We think Amazon will build share initially in the electronics category, and that the retailer is, therefore, a near-term threat to incumbent electronics specialists. Longer term, Amazon is likely to encourage more Australians to buy apparel, beauty and food online, heaping competitive pressures on specialized brick-and-mortar retailers. With its selling points of choice and convenience, Amazon also poses a threat to multicategory retailers that have built their businesses on similar competitive advantages. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: February 2024 US Retail Sales: Growth Accelerates—Electronics Stores Rebound; Nonstore Retailers See Strong GrowthThree Data Points We’re Watching This WeekNavigating Digital Transformation: Optimizing Hospitality Operations To Enhance Margins and GrowthWeekly US and UK Store Openings and Closures Tracker 2024, Week 29: Whole Foods Announces Small-Format Store Openings