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Countdown to Holiday 2022: Hottest Toys

What's Inside

We expect a strong increase in toy demand this holiday season, despite record levels of inflation, rising interest rates and low levels of consumer confidence. As part of our 10-week Countdown to Holiday 2022 series, we assess the trends and challenges that we predict will shape toy retail this holiday.

Data in this report are:

  • Proprietary survey data on US consumers’ holiday shopping intentions, including on toy categories
  • US quarterly retail sales for hobby, toy and game stores
  • US quarterly personal consumption expenditure on hobby, toy and games products (YoY growth)

Companies mentioned in this report include: Amazon, Macy’s, Target and Walmart

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