Flash ReportCoronavirus Briefing: How Brands Are Communicating with Consumers During the Outbreak Coresight Research March 2, 2020 Reasons to ReadChina and its citizens are going to great lengths to avoid exposure to and to contain the coronavirus. Most are avoiding public places—and in some locations governments have imposed quarantines that further restrict movement. This has hit purveyors of discretionary products hard. Many are responding with creative techniques to reach and keep consumers engaged. This report looks at what Western and local brands are doing, such as: Offering services online, such as exercise classes. Donating money or products—then publicizing the donation. Leveraging KOLs and other spokespeople. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 25: Predictive Data—Looking Ahead in US RetailUS Store Tracker Extra, September 2025: Ollie’s Bargain Outlet and Alimentation Couche-Tard Add 3+ Million Square Feet to Total Opened Retail SpaceConsumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey InsightsConsumer Sentiment—The Big Surprise in a Week of Shocks; Plus, Apparel Shopping in Focus: US Consumer Survey Insights
