Flash ReportCoronavirus Briefing: Four Positive Takeaways from the Outbreak for Retailers in China Coresight Research February 27, 2020 Reasons to ReadAs the coronavirus outbreak continues, we consider the positive takeaways for retailers in China. We discuss the effects of the current consumer preference for e-commerce over brick-and-mortar shopping—although this may be providing an opportunity for nongrocery retailers to reassess their online retail strategies, physical stores in the grocery sector may not be losing out. We look at how brands can use Chinese super app WeChat to connect with shoppers during the outbreak and afterwards, as well as an increasing consumer focus on health and wellness. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: AI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster CheckoutAnalyst Corner—US Convenience Store Retailing: Battling Headwinds and Seeking New Opportunities, with Sujeet NaikAnalyst Corner: US Seasonal Shopping in the Holiday Quarter, with Aditya KaushikUS Drugstore and Pharmacy Retailing: Themes, Concepts and Innovators—Rightsizing for Relevance; Smaller Footprints for a Bigger Impact
