What's Inside

With the recent surge in e-commerce and a consumer reluctance to visit physical stores due to pandemic-related safety concerns, brands and retailers need to rethink how they can entice consumers back to brick-and-mortar locations in a post-crisis world. To do this, we are seeing the global beauty industry launch innovative store formats and turn to technology to offer convenience, increase sales and drive consumer excitement.

This free report is brought to you in partnership with CEW—conversation leaders in the beauty industry and community. Our joint insights highlight select examples of innovations in beauty store formats globally—including from L’Oréal, MAC Cosmetics, Shiseido, Tom Ford and more.

Non-subscribers can access the report by completing the form on this page.

Click here to read the previous Coresight Research x CEW report, which explores how beauty brands are embracing technologies such as AI, AR and VR to engage with consumers online and offer them a more personalized beauty shopping experience.

Contents

What’s the Story?

Why It Matters

How Beauty Brands and Retailers Reimagine Their Stores

Digitally Infused Stores—Leveraging Technology To Enhance the Shopping Experience

Immersive Stores—Engaging and Building a Connection with Consumers

What We Think

Implications for Brands/Retailers