Coresight Research Countdown to 11.11 Series, #13: 11.11 Officially Begins; Lazada to Make Singles’ Day Debut; Tmall’s “See Now, Buy Now, Play Now” Fashion

Executive Summary

Alibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has become the world’s biggest 24-hour online sale.This report series covers the various shopping festivals and developments in New Retail that are taking place in the lead up to this event.

• Alibaba officially launched this year’s Double 11 Global Shopping Festival on October 19. All the businesses in Alibaba’s ecosystem will participate in the event.
• Southeast Asian e-commerce platform Lazada will join the event for the first time to offer the largest discounts of the year to its customers in six countries.
• “New Retail” is again one of the keywords for this year’s Double 11, since its first participation in the event in 2017. Alibaba’s Hema supermarkets will turn themselves into 11.11-themed stores to offer fun shopping experiences to customers.