Insight Report 4 minutes PremiumCoresight Research Countdown to 11.11 Series, #13: 11.11 Officially Begins; Lazada to Make Singles’ Day Debut; Tmall’s “See Now, Buy Now, Play Now” Fashion Coresight Research October 25, 2018 Executive SummaryAlibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has become the world’s biggest 24-hour online sale.This report series covers the various shopping festivals and developments in New Retail that are taking place in the lead up to this event. Alibaba officially launched this year’s Double 11 Global Shopping Festival on October 19. All the businesses in Alibaba’s ecosystem will participate in the event. Southeast Asian e-commerce platform Lazada will join the event for the first time to offer the largest discounts of the year to its customers in six countries. “New Retail” is again one of the keywords for this year’s Double 11, since its first participation in the event in 2017. Alibaba’s Hema supermarkets will turn themselves into 11.11-themed stores to offer fun shopping experiences to customers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Optiversal Uses Generative AI To Create E-Commerce Content That Resonates with a Brand’s AudienceMalls Enjoy Black Friday Boost: US Consumer Survey Insights 2023, Week 49Market Outlook: Off-Price Is On Top as Growth ContinuesCarrefour To Acquire Cora and Match Banners in $1.2 Billion Deal
