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• Coresight Research estimates that the US market for meal kits and recipe boxes surged in 2020, fueled by a combination of limited dining-out options due to pandemic-led lockdowns, families having little time to spare for cooking food, and consumers’ desire to eat an easy-to-make, well-balanced meal instead of takeout.
• As the health crisis moderates in 2021 and consumers return to more normal ways of living, working and spending, we expect market growth to slow but still significantly outperform overall US grocery sales.