Free Data GraphicCoresight Bites: Amazon Fresh Presents Price Competition in the US Grocery Market Coresight Research June 2, 2021 Amazon is rapidly expanding the footprint of its Amazon Fresh store format, posing a threat to traditional retailers. Amazon Fresh claims to offer “lower prices consistently” and stocks a wide assortment of mainstream brands. In May 2021, Coresight Research conducted online price checks for a basket of 10 comparable items at nearby Amazon Fresh competitors (in the same zip code region) at two locations—one in North Hollywood and one in Fullerton, California. Click the image to read more about the topic. This document was generated for Other research you may be interested in: What You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 UpdateAI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster CheckoutAnalyst Corner: Learnings from Earnings, and Holiday-Season Insights, with John MercerFinancial Sentiment Falls to 14-Month Low Ahead of Reciprocal Tariffs, But Policy Measures Aim to Stabilize Economy: China Consumer Survey Insights