What's Inside

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our survey conducted on April 29, 2024.

Data in this research report are:

• What products consumers have bought in-store and online in the last two weeks
• Activities that consumers have done in the past two weeks
• Avoidance of public places, by type of public place—latest data and one-and four-week PPT changes
• Expectations for economic conditions and personal finances in the next 12 months

Other relevant research:

• Read the full series of China Consumer Survey Insights reports
• Retail 2024: 10 Trends in China Retail
• Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar
• US and China E-Commerce—Retail 2024 Sector Outlook: Online Sales To Maintain Strong Growth Momentum