Reasons to Read

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our latest weekly surveys, with the most recent undertaken on January 26, 2026. We spotlight developments in consumer sentiment on the economic and financial outlooks.

Read this report to discover answers to these key questions:

• How has consumer sentiment in China evolved in January, and what does the slight uptick in economic optimism suggest about consumer outlook for 2026?
• How are consumers’ financial expectations shaping their purchasing behaviors and budgeting strategies?
• What impact has early 2026 optimism had on consumer confidence, and what can retailers expect as they plan for the year ahead?

Data in this research report includes:

• Consumers’ expectations for economic conditions and personal finances over the next 12 months, showing how optimism has evolved.
• Changes in personal financial situations compared to 12 months ago, shedding light on shifts in consumer wealth perceptions.
• Consumer activities over the past two weeks, highlighting engagement levels and emerging trends.
• Purchasing behaviors, with insights into what consumers are buying in-store and online during the survey period.

Other relevant research:

• Read the full series of China Consumer Survey Insights
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Interested in more consumer survey analysis? Check out our US Consumer Survey Insights series.