Reasons to Read

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our latest weekly surveys, with the most recent undertaken on September 29, 2025. We spotlight developments in consumer sentiment on the economic and financial outlooks.

Read this report to discover answers to these and other questions:

• How has consumer sentiment in China shifted in September, and what does the decline in optimism signal about household behavior?
• What are the implications of September’s sentiment trends for October Golden Week spending and retail sector performance?

Data in this research report are:

• Consumers’ expectations for economic conditions and personal finances in the next 12 months
• How consumers’ financial situation now compares to 12 months ago
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks

Other relevant research:

• Read the full series of China Consumer Survey Insights
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Interested in more consumer survey analysis? Check out our US Consumer Survey Insights series.