Reasons to Read

Uncover the evolving dynamics of consumer behavior and retail trends during Chinese New Year 2026.

Read this report to discover answers to these and other questions:

• How will the longer CNY 2026 holiday impact consumer spending patterns?
• What is driving higher travel demand during CNY 2026 and how will it influence destination markets?
• How is instant commerce changing the retail landscape during the holiday season?
• What are the implications of the rise in experience-driven consumption for brands and retailers?
• How does the longer, more flexible holiday period reshape the traditional CNY retail cycle?

Data in this research report include/are: China total retail sales projections through 2029; travel demand trends for CNY 2026 showing growth in both domestic and outbound bookings; instant retail market growth through 2026; experience-driven consumption trends; and shifts in consumer behavior towards emotional fulfillment and culturally enriched products.

Companies mentioned in this report include/are: Umetrip, Qunar, IKEA, Dingdong Fresh.

Other relevant research:

• China Singles’ Day 2025 Insights: Participation Rises but Spending Becomes More Selective Amid Tariffs, Value-Seeking and Platform Shifts
• Analyst Corner: The Labubu Craze—Revealing How Gens Z and Alpha Are Redefining Retail, with Charlie Poon