Chinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail Insights

What's Inside

New for 2024, the bi-weekly China Retail Insights series presents the latest insights from the ever-evolving landscape of China’s retail market. Each report in this series provides on-the-ground updates, dissecting trends, innovations and consumer behaviors that are shaping one of the world’s most dynamic retail environments.

In this report, we preview the 2024 Chinese New Year holiday—also recognized as the Lunar New Year or Spring Festival. Discover our projections for retail sales during the holiday. We also offer insights into tourism and gifting trends and highlight notable brands that are celebrating the Year of the Dragon with limited-edition product collections.

Data in this research report include:

• China retail sales, tourism revenue and levels of travel during the Chinese New Year holiday, 2019–2024E

Other relevant research:

• Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar
• Retail 2024: 10 Trends in China Retail
• The previous report in the China Retail Insights series explores China’s booming pet industry.
• Our China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.
• Our new China Retail Sales Databank
• More reports on China retail