China’s National Day Golden Week 2024: Wrap-Up—A Comeback for Consumption?

What's Inside

Golden Week is a week-long national holiday in China, one characterized by travel and tourism spending. We analyze consumption and tourism trends observed during Golden Week 2024, examining what the results of the holiday week mean for the Chinese economy as a whole.

Data in this research report include:

• Total domestic spending and average spending per tourist during Golden Week, 2019–2024
• Total domestic trips during Golden Week, 2019–2024
• Total sales growth of key retail and catering enterprises in China during Golden Week 2024

Companies mentioned in this report include: Alibaba Group, Fliggy, Gree, Haier, Meituan, Xinhuanet

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