Insight ReportAmazon Prime Day 2020: Exclusive Pricing Data Reveal Depth and Breadth of Promotions Coresight Research October 23, 2020 Reasons to ReadAmazon’s US Prime Day took place on October 13–14 this year. In collaboration with competitive intelligence provider DataWeave, Coresight Research analyzes the level and distribution of discounts on Amazon.com during Prime Day 2020 across the beauty, electronics, men’s fashion and women’s fashion categories. This report covers the following key content: An overview of discounts during Prime Day 2020—including average discounts in each of the four selected categories and for each of the event’s two days, as well as the proportion of tracked products reduced in price in each category Detailed pricing insights for the beauty, electronics, men’s fashion and women’s fashion categories for October 13 and October 14, versus the event’s pre-sale period on October 10–12 Our estimates for total Prime Day sales this year Comparisons to discounts at Best Buy, Target and Walmart during the Prime Day period See our free infographic for a summary of select data. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Holiday Bites: Resale Shopping and Secondhand Selling—Data GraphicWeekly US Store Openings and Closures Tracker 2025, Week 16: 7-Eleven To Close 300+ Stores; Plus Updates on Drugstore ClosuresHead-to-Head in US Warehouse Club Retailing: Costco vs. Sam’s ClubEarnings Insights 4Q24, Week 6: Sales Decline for Kroger, Macy’s, Ross Stores and Other Retailers—Infographic
