Insight ReportAlibaba in the Global Retail Market: Busting Five Myths Coresight Research January 20, 2021 Reasons to ReadWith Alibaba generating $945 billion in GMV through its China retail marketplaces in fiscal year 2020 and pioneering “New Retail,” understanding Alibaba is essential to any company looking to sell into China. In this report, we discuss the following five myths related to online retail in China: Alibaba is the Amazon of China Alibaba is only for big brands Alibaba is just an e-commerce company Singles’ Day is only about promotions Alibaba is only relevant in China Click here to read our 10 trends for China e-commerce in 2021. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 47: IKEA Continues Its Opening Spree; Target To Invest in StoresAnalyst Corner: US Shoppers Are Worried About Higher Prices from Tariffs—Consumer Survey Insights with John MercerAnalyst Corner: Holiday Spirit, Bigger Budgets: US Consumers’ Plans for the Fourth of July, Labor Day and the Holiday Season, with Aditya KaushikAnalyst Corner: Previewing CES 2026, with John Harmon