Alibaba in the Global Retail Market: Busting Five Myths

What's Inside

With Alibaba generating $945 billion in GMV through its China retail marketplaces in fiscal year 2020 and pioneering “New Retail,” understanding Alibaba is essential to any company looking to sell into China.

In this report, we discuss the following five myths related to online retail in China:

1. Alibaba is the Amazon of China
2. Alibaba is only for big brands
3. Alibaba is just an e-commerce company
4. Singles’ Day is only about promotions
5. Alibaba is only relevant in China

Click here to read our 10 trends for China e-commerce in 2021.