Infographic2026 Sector Outlook: US Beauty Retailing—Fragrance, GLP-1 and Science-Led Innovation To Drive Expansion Madhav Pitaliya, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research December 16, 2025 Reasons to ReadOur 2026 Sector Outlook data graphics provide forward-looking data, insights and conclusions for US retail sectors. Across the series of 10 snapshots, we cover US retail (overall); apparel and footwear; beauty; consumer packaged goods (CPG); department stores; drugstores; grocery; home and home improvement; luxury; and mass merchandisers, warehouse clubs and discount stores. Discover how science, AI and wellness are reshaping the future of US beauty retail in 2026. Read this report to discover answers to these and other questions: How are AI technologies transforming both beauty product development and retail experiences across major players? Why are science-backed ingredients and clinically validated formulations becoming central to innovation strategies? In what ways is the aging US population driving long-term demand in skincare and related categories? What’s behind the continued rise of fragrance, and how are retailers using it to capture Gen-Z and premium demand? Companies mentioned in this report include: Ulta Beauty, L’Oréal, Estée Lauder, e.l.f. Beauty, Coty, Bath & Body Works, Beiersdorf. Data in this report include: growth forecasts for the US beauty sector; AI implementation in retail and product innovation; category growth trends in skincare, fragrance and wellness; consumer behavior across social commerce and omnichannel fulfillment. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: From Prohibition to Participation: Measuring the Impact of Cannabis and Psychedelic Mushroom Legalization on Consumer SpendingWeekly US Store Openings and Closures Tracker 2025, Week 14: Urban Outfitters Announces Expansion PlanAnalyst Corner: US Shoppers Are Worried About Higher Prices from Tariffs—Consumer Survey Insights with John MercerWeekly US Store Openings and Closures Tracker 2025, Week 31: Trader Joe’s Continues Store Expansion