Reasons to Read

Adobe held its annual financial-analyst meeting in conjunction with its annual MAX conference and laid out plans to expand its total addressable market (TAM) to $128 billion in 2022, up from the $108 billion market estimated last year.

• Adobe expects category creation and expansion, customer expansion and technology to drive this growth.
• The company expects growth to come from its Experience Cloud, which offers tools that enable e-commerce, including analytics, customer data analysis, experience management, managing transactions and managing and automating advertising campaigns.
• Adobe expects Experience Cloud growth from higher demand for data and insights, content and personalization, commerce, customer journey management and advertising