Event Coverage2019 Adobe Analyst Meeting: Driving Growth from Creativity, Digital Documents and Customer Experience Management Coresight Research November 6, 2019 Reasons to ReadAdobe held its annual financial-analyst meeting in conjunction with its annual MAX conference and laid out plans to expand its total addressable market (TAM) to $128 billion in 2022, up from the $108 billion market estimated last year. Adobe expects category creation and expansion, customer expansion and technology to drive this growth. The company expects growth to come from its Experience Cloud, which offers tools that enable e-commerce, including analytics, customer data analysis, experience management, managing transactions and managing and automating advertising campaigns. Adobe expects Experience Cloud growth from higher demand for data and insights, content and personalization, commerce, customer journey management and advertising Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Innovator Profile: Buncha—Efficient Neighborhood Grocery Delivery Via Consolidated RoutesAnalyst Corner: The Labubu Craze—Revealing How Gens Z and Alpha Are Redefining Retail, with Charlie PoonSustained Stimulus Measures Give Rise to Consumer Optimism: China Consumer Survey InsightsRetail Crime and Shrink: US Shoppers Concerned About Theft Pushing Up Prices; Shoplifting Surges to Record Levels in England
